PRIVACY POLICY - The Sound Alchemists

Last updated: April 1, 2025

Welcome to Our Community

At Sound Alchemists, we care deeply about both the craft of instrument making and the privacy of the craftspeople in our Sound Alchemists community. This Privacy Policy explains how we collect, use, and protect your personal information as you explore and join our programs.

The Information We Collect

When You Browse Our Website

• Usage Data: Information about how you interact with our site, including pages visited, time spent, and links clicked

• Device Information: Browser type, operating system, and screen resolution

• Location Data: General geographic location based on IP address

• Tracking Technologies: Cookies and similar technologies that help us understand how our site is used and improve our advertising effectiveness

When You Join Our Community

• Identity Information: Your name, email address, and payment details (processed securely through our payment processors)

• Contact Information: Physical address, phone number, and country of residence

• Professional Details: Information about your experience level, workshop details, and craftsmanship background

• Communication Records: Records of our interactions via email, community forums, and feedback channels

• Course Interaction: Your progress through materials, completion of assessments, and engagement with our content

How We Use Your Information

For Essential Operations

• Processing your enrollment and payments

• Providing access to course materials

• Delivering certificates and credentials

• Responding to your questions and feedback

• Protecting our intellectual property

For Community Enhancement

• Creating a personalized learning experience

• Connecting you with relevant resources

• Improving our courses and materials

• Sharing community success stories (with permission)

• Maintaining the integrity of our Sound Alchemists community

For Communication

• Sending important updates about your specific program

• Sharing educational insights and refinements to techniques

• Notifying you about community events and opportunities

• Inviting you to deepen your journey with us when appropriate

For Advertising and Marketing

• Understanding which aspects of our craft resonates with various audiences

• Creating more relevant advertising experiences for potential Sound Alchemists

• Measuring the effectiveness of our outreach

• Identifying which educational materials best serve our community's needs

Our Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

• Contract Fulfillment: Processing necessary to fulfill our agreement when you enroll in our programs

• Legitimate Interests: Improving our services, marketing relevant offerings, and protecting our intellectual property

• Legal Compliance: Meeting our obligations under Dutch and EU law

• Consent: Where we've specifically asked for and received your permission, such as for optional communications

Tracking Technologies and Advertising

We use cookies and similar tracking technologies to enhance your experience and improve our outreach to potential Sound Alchemists:

Types of Tracking Technologies

• Essential Cookies: Required for basic site functionality and security

• Preference Cookies: Remember your settings and choices

• Analytics Cookies: Help us understand how our site is used

• Marketing Cookies: Allow us to provide more relevant advertising based on your interests

Our Advertising Practices

• We use services like Google Ads, Facebook Pixel, and similar platforms to reach craftspeople who might benefit from our knowledge

• These services use cookies to help us show more relevant advertising based on browsing behavior

• We may create "lookalike audiences" based on the characteristics of our existing community members

• We measure conversion rates and effectiveness of our educational outreach

Your Control Over Tracking

• You'll be asked for consent to non-essential cookies when you first visit our site

• You can manage cookie preferences through our cookie banner at any time

• Your browser settings can be adjusted to limit or block certain types of cookies

• You can opt out of interest-based advertising through industry tools like the Digital Advertising Alliance

Data Sharing and Recipients

We keep your information within our trusted circle:

Service Providers

• Payment processors for secure transactions

• Learning management systems to deliver course materials

• Email services to facilitate communication

• Analytics providers to improve our educational approach

• Cloud storage services for secure data management

Legal Requirements

• When required by law, court order, or governmental regulation

• To protect our legal rights, privacy, safety, or property

• In connection with a business transition such as a merger or acquisition

Important Note

We do NOT sell, rent, or trade your personal information to third parties. Your transformation journey with us is private.

International Data Transfers

As a Dutch company serving a global community of craftspeople, your data may cross borders:

• While we are based in the EU, many of our service providers (such as Facebook/Meta, Stripe, Systeme.io, and other technology partners) may process your data in the United States or other countries outside the European Economic Area (EEA)

• These international transfers occur when necessary to deliver our services to you, such as:When processing payments When delivering targeted advertising When using cloud-based course delivery platforms When analyzing website performance

• For transfers outside the EEA, we rely on legally-approved mechanisms including:EU Standard Contractual Clauses Adequacy decisions where applicable Privacy Shield certified services (where still relevant) Explicit consent for certain processing activities

We select service providers that maintain high data protection standards, but we want to be transparent that international data transfers do occur as part of our normal business operations.

Data Security and Retention

How We Protect Your Information

• Industry-standard encryption for data in transit and at rest

• Regular security assessments and updates

• Access controls limiting who can view your information

• Continuous monitoring for unauthorized access attempts

How Long We Keep Your Information

• Active membership: For the duration of your program and associated support period

• Post-membership: For a period of 24 months to facilitate renewal and continued learning

• Financial records: As required by tax and accounting regulations (typically 7 years)

• Marketing preferences: Until you withdraw consent or request deletion

Your Privacy Rights

As a valued member of our community, you have the following rights regarding your personal information:

• Access: Request confirmation of whether we process your data and receive a copy of that data

• Rectification: Correct inaccurate information or complete incomplete information

• Erasure: Request deletion of your personal data in certain circumstances

• Restriction: Limit how we use your data in certain circumstances

• Portability: Receive your data in a structured, commonly used format

• Objection: Oppose our processing based on legitimate interests, including profiling, and for direct marketing

• Automated Decisions: Not be subject to decisions based solely on automated processing that produce legal effects

• Withdrawal of Consent: Withdraw your consent at any time when processing is based on consent

To exercise these rights, please contact us at tribe@thesoundalchemists.com. We will respond to all legitimate requests within one month.

Children's Privacy

Our community is designed for adult craftspeople. We do not knowingly collect information from anyone under 16 years of age. If you believe we have inadvertently collected information from a minor, please contact us immediately.

Policy Updates

As our community evolves, our privacy practices may be refined:

• We will notify you of significant changes via email

• Material changes will not apply retroactively without consent

• The "Last Updated" date at the top of this policy will reflect the most recent revisions

• Your continued use after changes indicates acceptance of the updated policy

Data Protection Officer and Contact

For privacy questions or to exercise your rights:

Email: tribe@thesoundalchemists.com Address: Jan Van Beersstraat, 137, The Hague, 2523JT, Netherlands
Phone: +31 6 1125 7695

You also have the right to lodge a complaint with a supervisory authority, particularly in the European Union member state of your residence.

Your Choice to Join Our Journey

When you join the Sound Alchemists community, you're choosing to share certain information with us. We honor that choice by respecting your privacy while delivering the transformative knowledge that defines our craft.

Sound isn't just something you hear—it's something you become. And your privacy is part of that journey.